Website Copywriting

Speaking about content and web copy, the most famous slogan about it is “content is king”. Although this may be true, majority of the Internet users do not read the content. Ironical, but true. For web copywriters, this is the biggest challenge. Web copywriters have to ensure that the content is informative yet catchy and powerful.

Helpful Tips

Mastering website copywriting is not easy and it takes a few years of intensive experience to perfect it. However, the following copywriting tips will certainly help you in making the right start and getting your basics right:

Clear & Concise: The most important element of website copywriting is developing clear and concise content. People browsing online are extremely impatient and are looking to get the message as fast as possible. Long sentences and flowery sentences are a big turn-off for internet browsers. As a copywriter, you must come straight to the point so that people can understand the gist even without reading the entire article.

Breakdown Content in Points: The biggest turn off for users online is to land on a page and see lengthy content with really long paragraphs. This will immediately drive them away from the website. To avoid this, it is better to break down the content into short points with clear sub headings. This makes it easier for the user to scan through the entire length of the content. Every point should be a separate point or paragraph as it is easy for the users to follow and understand.

Use Catchy Headings and Taglines: To keep the users interested and retain them, it is important to add catchy and attractive titles and taglines and entice them to read further. This is yet another difficult but very critical factor in website copywriting and can be developed only over a period of time. However, make sure that the headings or the taglines connect with the theme of the content or the overall website.

Highlight Important Points First: Since users seldom read the entire paragraph or content, the opening paragraph or lines must contain the most important points that you want to highlight. This ensures that you get the most important points across to the user. Once that is covered, the less important things can follow. As a web copywriter, you must learn to prioritize your content effectively.

SEO Friendly Content: The significance of SEO can never be undermined. However, gone are the days when people relied on keyword stuffing to secure higher ranking. Writing for the web does not mean unnecessary use of keywords in your content. Rather it means using relevant keywords in the title and at regular intervals, throughout the body too.

Hyperlinks: Hyperlinks are used to provide related content. This is a great way to provide additional information without interfering in the user’s way. Usually, copywriters highlight a specific word and connect it to a different page or just give a link that says “See related articles”.

While giving hyperlinks, it is best to open the link or page in a new tab as it enhances the navigation and allows users to easily come back to your page.

Each of these points is vital and can make a huge difference to your web content. Sticking to these points will certainly enhance your content quality and get positive reviews from your readers.

Internet Copywriting – Key Tips

Writing for the web is a challenge. People have a very short attention span while browsing online and copywriters must grab their attention within that time with their copy. If you are a copywriter who is looking to get established in the online world, there are some fundamental internet copywriting tips and tricks that you must understand in order to attract and retain maximum traffic.

Internet Copywriting Tips

1.       Crisp & concise: According to a research conducted about online user behavior, it is estimated that on an average people spend only a measly 56 seconds on any website. This shows that most users only scan your web pages and content. Thus, the job of an internet copywriter becomes all the more difficult.

The first internet copywriting tip is to not only write informative copy but also make it crisp, concise and clear. In case you are dealing with loads of information, break it in parts/points and give the right headings or titles to each point. This will help users to just glance and get a gist of the matter even without reading the entire content.

2.       Write short paragraphs: If you are unable to break the content into points, make sure that the content is divided into short paragraphs. Long paragraphs are a huge turn off in internet copywriting and can drive away visitors instantly. Writing short paragraphs presenting the ideas clearly are extremely important in internet copywriting.

3.       Don’t brag too much: This is one of the biggest mistakes that people commit in internet copywriting. In the process of promoting their business or company, they often end up writing copy that is either too self-centered or brags about your products or services. Visitors prefer to read content that is genuine and is not over-the-top. The best way to approach this is to write a copy that explains the benefits to the users.

4.       Write according to the target market: Every target market or target audience has unique tastes, preferences and lingo. Writers must tweak and modify their style while writing for specific target audiences. For e.g. the language used for promoting a designer apparel website will be different from the one based on insurance. Thus, internet copywriting demands writers to be flexible with their style and choice of words while addressing different types of market segments.

5.       Highlight the benefits: While writing a sales copy, most copywriters simply focus on the features of the product or service, but do not highlight the core benefits of these features to the users. Internet copywriting is all about explaining the user the benefit that each of the feature will provide.

6.       Keyword density: This is a factor that is exclusive to internet copywriting. Since search engines work on the basis of keywords, adding them to your content is absolutely critical. However, again most writers make the mistake of stuffing their articles with keywords. While writing articles for submissions, it is advisable to maintain the keyword density around 3-5 percent. 

These are some of the most essential internet copywriting tips that writers must bear in mind. It is only when you follow these tips to the core that your content will be user friendly and help you in acquiring and retaining visitors.